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"In the 1990s, smoking is considered dumb and a symbol of bad health habits, replete with the Surgeon General’s warnings. But even this belief is a social more, subject to time. Maybe some future society will consider smoking brave—a symbolic affront to Big Brother government—or cowardly—a cop-out to avoid some type of community service."

"A value is a social more or norm manifested as a result of history and culture. It is a shared understanding among people of what is good, desirable or just."

"Given that emotions such as shame, guilt, embarrassment and others involve a violation of a social more or rule, these are often called the social emotions, self-conscious emotions or secondary emotions."