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From Middle English standard, from Old French estandart (“gathering place, battle flag”), from Frankish *standahard (literally “stand firm, stand hard”), equivalent to stand + -ard. An alternative etymology derives the second element from Frankish *oʀd (“point, spot, place”) (compare Old French ordé (“pointed”), Old English ord (“point, source, vanguard”), German Standort (“location, place, site, position, base”, literally “standing-point”)). Merged with Middle English standar, stander, standere (“flag, banner”, literally “stander”), equivalent to stand + -er. More at stand, hard, ord. As a hill-naming term possibly a calque from Cumbric; equivalent to Welsh lluman (“standard”), arising with confusion with the hill-naming element llumon (“chimney”).