buzzword แปลว่า

"Their salespeople know all the right buzzwords, but they can't really help you solve your problems."

"Ideology is a [George Cabot] Lodge buzzword, as they say in business schools, the first word that sends many executives and students who would emulate them, into fury."

"Have you tried doing it yourself? It's not easy. I was hoping to illustrate this article with some self-created buzzwords for leftwingers to use. The first one I came up with was "molehill mountaineer", a pejorative term to describe the sort of perpetually furious rightwing weevil who spends their life calculatedly conflating issues such as the "Ground Zero mosque" into gigantic media crapgasms. […] Because in today's 2,000mph technological freefall, he who coins the catchiest buzzword generally wins the debate by default."